Project Change Foundation’s 2026 capacity building program is helping charities strengthen four essential areas: governance, fundraising, impact measurement, and strategic communications. After April’s governance training, June’s workshop will focus on digital fundraising, with strategist Alli Vail leading a practical session on creating scalable online revenue streams. Alli has helped charities across Canada raise significant funds online, and her expertise in donor acquisition, email campaigns, and digital engagement offers valuable insights for organizations of all sizes. She emphasizes that digital fundraising is not a trend but a necessity, noting that “digital fundraising in many cases drives revenue for small and medium‑sized charities without the resources for major in-person campaigns. Email and online ads are cost‑effective and represent a critical fundraising stream.”

Her point is reinforced by industry data. According to M+R Benchmarks, online revenue for the average nonprofit increased by 15% in 2015, highlighting the growing importance of digital channels. Notably, email revenue grew by 16% on average, now accounting for 11% of all online revenue.

For charities, the impact is clear and immediate. Participants in the workshop will gain tools to craft effective fundraising emails, understand donor acquisition, and evaluate the success of their fundraising plans. As Michelle Reining of Vancouver Food Runners explains, “effective digital strategies are essential for sustaining programs and deepening community ties.”

This session promises to deliver both inspiration and practical strategies, equipping Canadian charities with the tools and insights to strengthen their digital fundraising efforts and expand their impact.